web-analytics-certification-course
Highest Rated

Web Analytics Certification

Web Analytics is also the most modern technique which is being used to complete analysis of web data and also optimization. Web Analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. We have got some of the finest Web Analytics with us who are here to make you thorough professionals. Our Web Analytics course includes Introduction, Key Performance Indicators & Analytical Techniques, Reports, Web Data Analysis Guide, Competitive Intelligence Analysis and many other interesting topics which are taught in depth both theoretically & practically.
Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.
Below are the learning objectives of Web Analytics Certification Course:

  • Develop the key skills needed to implement your web analytics tags
  • Become adept at navigating through the Analytics Suite interface
  • Learn to use specific features for advanced measurement (segmentation, data mining, mobile analytics…)
  • Reinforce or deepen your knowledge of specific topics (e-commerce, usability, content, rich media…)
  • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
  • How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
  • Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
  • In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics

       

(12,000)
Enroll Now  

Web Analytics Certification

Enroll Now
Catogory

Digital Marketing

Duration Time

45 hours

Price

Rs. 2000

Web Analytics is also the most modern technique which is being used to complete analysis of web data and also optimization. Web Analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. We have got some of the finest Web Analytics with us who are here to make you thorough professionals. Our Web Analytics course includes Introduction, Key Performance Indicators & Analytical Techniques, Reports, Web Data Analysis Guide, Competitive Intelligence Analysis and many other interesting topics which are taught in depth both theoretically & practically. Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals. Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.   EduInpro Web Analytics certification course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The web analytics course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics. Different ways of Internet data capturing Major web analytics metrics and dimensions How to use the free Google Analytics service from setup to reporting Looking to develop your web analytics skills? Want to learn the fundamentals of web analytics to lay the strong foundation required for success? Or perhaps you’re ready to become your company’s expert on all things AT Internet! No matter your level of digital analytics maturity, we have training and certification services designed for you. The formats of our web analytics trainings and certifications can be fully adapted to your specific needs (individual sessions vs. group trainings, short or long formats, remote or on-site in your offices, etc.). Discover all our web analytics training and certification offerings, for all levels and all types of user profiles.

Web Analytics Certification Modules


  • Importance of Analytics
  • Understanding Google Analytics
  • Deploying Google Analytics
  • How GA helps marketers and analysts
  • Working with Google Analytics dashboard
  • Types of Reports
  • Standard Reporting Views in Google Analytics
  • Creating Goals
  • Organic results tracking
  • Setting up account in Google Analytics
  • Inserting Google Analytics code on website
  • Tracking the different elements in the overall digital marketing strategy through web master
  • Tracking content performance
  • Measuring metrics like average time spent, bounce rate, number of visitors
  • Tracking social media metrics
  • Measuring bounce rate by traffic type
  • Filtering account
  • Tracking website conversion
  • Micro and macro conversions
  • Generating custom reports
  • Tracking traffic source
  • Benefits of using Google Analytics
  • Creating multichannel funnels
  • Real-time analysis
  • The best practices for setting up of Google Analytics account
  • Generating customized dashboards
  • Creating Custom alerts
  • Custom report filtering
  • Option for table view
  • Recency and Frequency Reports

Course Outline

  • Introduction to Google Analytics
    • Importance of Analytics
    • Understanding Google Analytics
    • Deploying Google Analytics
    • How GA helps marketers and analysts
    • Working with Google Analytics dashboard
    • Types of Reports
    • Standard Reporting Views in Google Analytics
    • Creating Goals
  • Google Analytics and Google Webmaster Tools
    • Organic results tracking
    • Setting up account in Google Analytics
    • Inserting Google Analytics code on website
    • Tracking the different elements in the overall digital marketing strategy through web master
    • Tracking content performance
    • Measuring metrics like average time spent, bounce rate, number of visitors
    • Tracking social media metrics
  • Conversion Tracking
    • Measuring bounce rate by traffic type
    • Filtering account
    • Tracking website conversion
    • Micro and macro conversions
    • Generating custom reports
    • Tracking traffic source
  • Features of Google Analytics
    • Benefits of using Google Analytics
    • Creating multichannel funnels
    • Real-time analysis
  • Google Analytics Setup - Useful Tips
    • The best practices for setting up of Google Analytics account
    • Generating customized dashboards
    • Creating Custom alerts
    • Custom report filtering
    • Option for table view
    • Recency and Frequency Reports

What do I need to do to unlock my Eduinpro certificate?

Online Classroom:

  • Attend one complete batch
  • Successful completion and evaluation of any one of the given projects

Online Self-learning:

  • Complete 85% of the course
  • Successful completion and evaluation of any one of the given projects

Featured Review

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Ankit Prakash

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Ankit Prakash

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FREQUENTLY ASKED QUESTIONS
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.
Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.
Get detailed information on your website traffic source and conversions. You can find the location of user. Know your visitor behavior and what are they looking on your site. Create Goals and track the performance. Custom reporting and data measurement. Create a successful marketing plan based on user behavior.
Google analytics is a free web analytics tool developed by Google that helps in tracking and reporting website traffic. It was launched in November 2005. It helps website publishers to understand better on how people are using the website and what are the sources driving traffic to website.
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