Web Analytics Certification
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Digital Marketing
45 hours
Rs. 2000
Web Analytics is also the most modern technique which is being used to complete analysis of web data and also optimization. Web Analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. We have got some of the finest Web Analytics with us who are here to make you thorough professionals. Our Web Analytics course includes Introduction, Key Performance Indicators & Analytical Techniques, Reports, Web Data Analysis Guide, Competitive Intelligence Analysis and many other interesting topics which are taught in depth both theoretically & practically.
Web analytics collect and represent internet data from your website. It tracks on-line visitors and their activities: referral sources, keywords, time on site, conversion rate – there are tens of metrics to choose from. Web analytics provide invaluable feedback that can help you improve your website to meet your business goals.
Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
EduInpro Web Analytics certification course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The web analytics course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
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Different ways of Internet data capturing
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Major web analytics metrics and dimensions
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How to use the free Google Analytics service from setup to reporting
Looking to develop your web analytics skills? Want to learn the fundamentals of web analytics to lay the strong foundation required for success? Or perhaps you’re ready to become your company’s expert on all things AT Internet! No matter your level of digital analytics maturity, we have training and certification services designed for you. The formats of our web analytics trainings and certifications can be fully adapted to your specific needs (individual sessions vs. group trainings, short or long formats, remote or on-site in your offices, etc.). Discover all our web analytics training and certification offerings, for all levels and all types of user profiles.
The EduInPro approach on Web Analytics Certification:
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Learn both the theoretical and practical aspects of digital analytics in order to master key concepts
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Become familiar with analysis methods and techniques for more efficient data exploitation, and boost the impact of your actions
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Work with real-life cases and examples, and learn to identify key success factors of a web analytics strategy, as well as techniques for digital measurement
Web Analytics Certification Modules
- Importance of Analytics
- Understanding Google Analytics
- Deploying Google Analytics
- How GA helps marketers and analysts
- Working with Google Analytics dashboard
- Types of Reports
- Standard Reporting Views in Google Analytics
- Creating Goals
- Organic results tracking
- Setting up account in Google Analytics
- Inserting Google Analytics code on website
- Tracking the different elements in the overall digital marketing strategy through web master
- Tracking content performance
- Measuring metrics like average time spent, bounce rate, number of visitors
- Tracking social media metrics
- Measuring bounce rate by traffic type
- Filtering account
- Tracking website conversion
- Micro and macro conversions
- Generating custom reports
- Tracking traffic source
- Benefits of using Google Analytics
- Creating multichannel funnels
- Real-time analysis
- The best practices for setting up of Google Analytics account
- Generating customized dashboards
- Creating Custom alerts
- Custom report filtering
- Option for table view
- Recency and Frequency Reports
Course Outline
- Introduction to Google Analytics
- Importance of Analytics
- Understanding Google Analytics
- Deploying Google Analytics
- How GA helps marketers and analysts
- Working with Google Analytics dashboard
- Types of Reports
- Standard Reporting Views in Google Analytics
- Creating Goals
- Google Analytics and Google Webmaster Tools
- Organic results tracking
- Setting up account in Google Analytics
- Inserting Google Analytics code on website
- Tracking the different elements in the overall digital marketing strategy through web master
- Tracking content performance
- Measuring metrics like average time spent, bounce rate, number of visitors
- Tracking social media metrics
- Conversion Tracking
- Measuring bounce rate by traffic type
- Filtering account
- Tracking website conversion
- Micro and macro conversions
- Generating custom reports
- Tracking traffic source
- Features of Google Analytics
- Benefits of using Google Analytics
- Creating multichannel funnels
- Real-time analysis
- Google Analytics Setup - Useful Tips
- The best practices for setting up of Google Analytics account
- Generating customized dashboards
- Creating Custom alerts
- Custom report filtering
- Option for table view
- Recency and Frequency Reports
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Web Analytics Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Web Analytics Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Web Analytics Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Web Analytics Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Web Analytics Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Web Analytics Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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