search-engine-optimization-certification-course
Highest Rated

Search Engine Optimization Certification

Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. EduInpro SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This SEO training will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.
Below are the learning objectives of SEO Certification Course:

  • Competitive Analysis and Keyword Research
  • Information Architecture Planning
  • Website Audit Documentation
  • Inbound Links
  • Marketing Plan

       

(12,000)
Enroll Now  

Search Engine Optimization Certification

Enroll Now
Catogory

Digital Marketing

Duration Time

45 hours

Price

Rs. 2000

Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs.  SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 percent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:  SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com. In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.

Search Engine Optimization Certification Modules


  • Google Ranking Factors
  • SEO Tools
  • Optimizing for Major Search Engines
  • Maintaining SEO
  • SEO Check List
  • Interview Questions and Answers
  • Black Hat and Grey Hat meaning
  • Keyword Stuffing
  • Domain and Keyword Cloaking
  • Hidden pages, Text, Links and Keywords
  • Doorway Page and Link Baiting
  • Duplicate Content and Cloaking
  • What is Google EMD Update
  • What is Google Penguin
  • Google Panda Algorithm?
  • Search Engine Penalties and Recoveries
  • How Algorithms Works?
  • What is Search Engine Algorithms?
  • Algorithm & Google Panda
  • How to save your site from Google Panda
  • Recover your site from Panda, Penguin and EMD
  • Google My Business
  • Page insights
  • Understanding queries and Average keyword position
  • Creating webmaster account
  • Verifying webmaster account
  • Brief explanation on webmaster
  • Search Traffic
  • Google Crawling
  • Google Index
  • Search Appearance
  • Directory submission
  • Social book marking
  • Photo Sharing
  • Video Sharing
  • Document Sharing
  • Business listing submission
  • Content Marketing and its importance
  • Article submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Question and answers
  • Classified Submission
  • Infographics sharing
  • Web 2.0 submission
  • What is backlinks / Link building
  • Importance of backlinks / Link building
  • Marketing Strategies to build quality backlinks
  • Competitors backlink research and submission
  • Submission to do follow websites
  • Introduction to Off page optimization
  • Creating social media pages and linking to website
  • Website to submission to search engines
  • Submission guide lines and their steps
  • Bread Crumb
  • Creating effective landing pages
  • On page Audit
  • Broken link analysis
  • W3c Validation
  • Duplicate Content / URLs
  • Google analytics and Webmaster integration
  • Keyword Proximity, Authority, Prominence and density
  • Different types Sitemaps and their importance
  • HTTP / HTTPS
  • URL Canonicalization
  • Robots.txt
  • Content Optimization and their importance
  • Alt tags and Image naming
  • Anchor Text
  • Page naming / URL Structure / Permalink
  • Internal links and External links
  • Important places where keywords has to be inserted
  • H1 to H6 Tags and their importance
  • Title, Description and Keywords tags
  • Introduction to On page optimization
  • White, Black Hat and Grey Hat SEO
  • On page optimization and Off page optimization
  • Different forms of SEO
  • Things to consider before you start SEO for a company
  • Importance of SEO in Digital Marketing
  • What is SEO
  • Keyword research using Google keyword planner
  • Keyword analysis
  • Steps and to procedures to find a right keyword for a website
  • Different types of keywords
  • Importance of choosing right keywords
  • What is a Query or Keyword research
  • How to choose a best search engine
  • What is crawlers, robots and spiders
  • How search engines work
  • Different types of search engines and their meaning
  • What is search engines
  • Website blog integration and its importance
  • How to develop the website according to SEO standards
  • Website navigation and optimizing according to user friendly interface
  • Website competitor analysis
  • Importance of responsive website designing
  • Important things to consider before developing a website
  • Website wireframe and architecture
  • Hosting and its types
  • Things to do before registering a domain name
  • Domain Name Registration

Course Outline

  • Appendices
    • Google Ranking Factors
    • SEO Tools
    • Optimizing for Major Search Engines
    • Maintaining SEO
    • SEO Check List
    • Interview Questions and Answers
  • Things not to do in SEO
    • Black Hat and Grey Hat meaning
    • Keyword Stuffing
    • Domain and Keyword Cloaking
    • Hidden pages, Text, Links and Keywords
    • Doorway Page and Link Baiting
    • Duplicate Content and Cloaking
  • Google Algorithms and updates
    • What is Google EMD Update
    • What is Google Penguin
    • Google Panda Algorithm?
    • Search Engine Penalties and Recoveries
    • How Algorithms Works?
    • What is Search Engine Algorithms?
    • Algorithm & Google Panda
    • How to save your site from Google Panda
    • Recover your site from Panda, Penguin and EMD
  • Webmaster / Search Console
    • Google My Business
    • Page insights
    • Understanding queries and Average keyword position
    • Creating webmaster account
    • Verifying webmaster account
    • Brief explanation on webmaster
    • Search Traffic
    • Google Crawling
    • Google Index
    • Search Appearance
  • Off Page Optimization
    • Directory submission
    • Social book marking
    • Photo Sharing
    • Video Sharing
    • Document Sharing
    • Business listing submission
    • Content Marketing and its importance
    • Article submission
    • Press release submission
    • Forum posting
    • Guest posting
    • Question and answers
    • Classified Submission
    • Infographics sharing
    • Web 2.0 submission
    • What is backlinks / Link building
    • Importance of backlinks / Link building
    • Marketing Strategies to build quality backlinks
    • Competitors backlink research and submission
    • Submission to do follow websites
    • Introduction to Off page optimization
    • Creating social media pages and linking to website
    • Website to submission to search engines
    • Submission guide lines and their steps
  • On Page Optimization
    • Bread Crumb
    • Creating effective landing pages
    • On page Audit
    • Broken link analysis
    • W3c Validation
    • Duplicate Content / URLs
    • Google analytics and Webmaster integration
    • Keyword Proximity, Authority, Prominence and density
    • Different types Sitemaps and their importance
    • HTTP / HTTPS
    • URL Canonicalization
    • Robots.txt
    • Content Optimization and their importance
    • Alt tags and Image naming
    • Anchor Text
    • Page naming / URL Structure / Permalink
    • Internal links and External links
    • Important places where keywords has to be inserted
    • H1 to H6 Tags and their importance
    • Title, Description and Keywords tags
    • Introduction to On page optimization
  • Search Engine Optimization (SEO)
    • White, Black Hat and Grey Hat SEO
    • On page optimization and Off page optimization
    • Different forms of SEO
    • Things to consider before you start SEO for a company
    • Importance of SEO in Digital Marketing
    • What is SEO
  • Keyword Research
    • Keyword research using Google keyword planner
    • Keyword analysis
    • Steps and to procedures to find a right keyword for a website
    • Different types of keywords
    • Importance of choosing right keywords
    • What is a Query or Keyword research
  • Introduction to SEO
    • How to choose a best search engine
    • What is crawlers, robots and spiders
    • How search engines work
    • Different types of search engines and their meaning
    • What is search engines
  • Website Planning and Creation
    • Website blog integration and its importance
    • How to develop the website according to SEO standards
    • Website navigation and optimizing according to user friendly interface
    • Website competitor analysis
    • Importance of responsive website designing
    • Important things to consider before developing a website
    • Website wireframe and architecture
    • Hosting and its types
    • Things to do before registering a domain name
    • Domain Name Registration

What do I need to do to unlock my Eduinpro certificate?

Online Classroom:

  • Attend one complete batch
  • Successful completion and evaluation of any one of the given projects

Online Self-learning:

  • Complete 85% of the course
  • Successful completion and evaluation of any one of the given projects

Featured Review

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Ankit Prakash

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Ankit Prakash

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FREQUENTLY ASKED QUESTIONS
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
SEO jobs can vary from organization to organization in terms of salary, titles and roles and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K - Rs.400K.
SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. , Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
Yes. EduInpro strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
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