Search Engine Optimization Certification
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Digital Marketing
45 hours
Rs. 2000
Search engine optimization is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, and the overall success of your website. EduInpro SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics. You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This SEO training will help you differentiate your website from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.
Securing that top spot on Google is a sure-fire way to bring in thousands upon thousands of new visitors to your websites. Strategic and effective use of SEO not only helps you generate site traffic, but it also helps you build brand awareness and credibility, and differentiates your sites from competitors. SEO also helps you gain insights into customer preferences and what types of products and services they are looking for. When done right, SEO can be a game changer for your digital marketing programs.
SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 percent of all potential customers use the internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows:
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SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com.
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There are over 11,206 SEO-related jobs available in the U.S. and 5,000 in the UK, according to Indeed.com.
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In India, there are over 11,000 jobs on naukri.com that require SEO knowledge and skillset.
EduInpro approach on SEO Course
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Master basic to advanced-level SEO skills
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Attract organic traffic to a website, boosting visibility and new customers
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Understand how search engines work
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Learn multiple research methods for effective data collection
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Apply research concepts to market your website successfully
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Employ best practices and techniques to promote high search engine rankings of your website
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Learn how to manage your website and troubleshoot problems
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Best practices, tips, and tricks on Content Marketing
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Effectively measure the success of your website and increase your skillset with analytics
SEO Course Objective
Competitive Analysis and Keyword Research
Using your understanding of keyword research and Keyword Effectiveness Index (KEI), you will develop a list of keywords and then make your decisions about how to group them into logical categories. You will also develop a list of 15 to 20 keywords around which you expect to build the information architecture for your company’s website.
Information Architecture Planning
You will build the structure of at least 10 pages of your website, which will detail your handling of all components of site architecture as discussed in the course. You will also provide a diagram of the overall information hierarchy.
Website Audit Documentation
Using the supplied “Simple Audit Template” to review your website, you will include both problems and issues with the site and areas in which the site is currently performing well. You would also be required to highlight the most pressing actionable items, with some associated priorities.
Inbound Links
You will research new inbound link targets for your site, explaining your methodology, research process, and the justification for each target.
Marketing Plan
You will create a marketing plan for your business with the following objectives:
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Defining the target audience
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Identifying any trends and seasonality for your keywords and keyword groups
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Define the intent and needs of your potential customers
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How will it market your business?
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How will you get people to follow your posts/updates/emails?
Search Engine Optimization Certification Modules
- Google Ranking Factors
- SEO Tools
- Optimizing for Major Search Engines
- Maintaining SEO
- SEO Check List
- Interview Questions and Answers
- Black Hat and Grey Hat meaning
- Keyword Stuffing
- Domain and Keyword Cloaking
- Hidden pages, Text, Links and Keywords
- Doorway Page and Link Baiting
- Duplicate Content and Cloaking
- What is Google EMD Update
- What is Google Penguin
- Google Panda Algorithm?
- Search Engine Penalties and Recoveries
- How Algorithms Works?
- What is Search Engine Algorithms?
- Algorithm & Google Panda
- How to save your site from Google Panda
- Recover your site from Panda, Penguin and EMD
- Google My Business
- Page insights
- Understanding queries and Average keyword position
- Creating webmaster account
- Verifying webmaster account
- Brief explanation on webmaster
- Search Traffic
- Google Crawling
- Google Index
- Search Appearance
- Directory submission
- Social book marking
- Photo Sharing
- Video Sharing
- Document Sharing
- Business listing submission
- Content Marketing and its importance
- Article submission
- Press release submission
- Forum posting
- Guest posting
- Question and answers
- Classified Submission
- Infographics sharing
- Web 2.0 submission
- What is backlinks / Link building
- Importance of backlinks / Link building
- Marketing Strategies to build quality backlinks
- Competitors backlink research and submission
- Submission to do follow websites
- Introduction to Off page optimization
- Creating social media pages and linking to website
- Website to submission to search engines
- Submission guide lines and their steps
- Bread Crumb
- Creating effective landing pages
- On page Audit
- Broken link analysis
- W3c Validation
- Duplicate Content / URLs
- Google analytics and Webmaster integration
- Keyword Proximity, Authority, Prominence and density
- Different types Sitemaps and their importance
- HTTP / HTTPS
- URL Canonicalization
- Robots.txt
- Content Optimization and their importance
- Alt tags and Image naming
- Anchor Text
- Page naming / URL Structure / Permalink
- Internal links and External links
- Important places where keywords has to be inserted
- H1 to H6 Tags and their importance
- Title, Description and Keywords tags
- Introduction to On page optimization
- White, Black Hat and Grey Hat SEO
- On page optimization and Off page optimization
- Different forms of SEO
- Things to consider before you start SEO for a company
- Importance of SEO in Digital Marketing
- What is SEO
- Keyword research using Google keyword planner
- Keyword analysis
- Steps and to procedures to find a right keyword for a website
- Different types of keywords
- Importance of choosing right keywords
- What is a Query or Keyword research
- How to choose a best search engine
- What is crawlers, robots and spiders
- How search engines work
- Different types of search engines and their meaning
- What is search engines
- Website blog integration and its importance
- How to develop the website according to SEO standards
- Website navigation and optimizing according to user friendly interface
- Website competitor analysis
- Importance of responsive website designing
- Important things to consider before developing a website
- Website wireframe and architecture
- Hosting and its types
- Things to do before registering a domain name
- Domain Name Registration
Course Outline
- Appendices
- Google Ranking Factors
- SEO Tools
- Optimizing for Major Search Engines
- Maintaining SEO
- SEO Check List
- Interview Questions and Answers
- Things not to do in SEO
- Black Hat and Grey Hat meaning
- Keyword Stuffing
- Domain and Keyword Cloaking
- Hidden pages, Text, Links and Keywords
- Doorway Page and Link Baiting
- Duplicate Content and Cloaking
- Google Algorithms and updates
- What is Google EMD Update
- What is Google Penguin
- Google Panda Algorithm?
- Search Engine Penalties and Recoveries
- How Algorithms Works?
- What is Search Engine Algorithms?
- Algorithm & Google Panda
- How to save your site from Google Panda
- Recover your site from Panda, Penguin and EMD
- Webmaster / Search Console
- Google My Business
- Page insights
- Understanding queries and Average keyword position
- Creating webmaster account
- Verifying webmaster account
- Brief explanation on webmaster
- Search Traffic
- Google Crawling
- Google Index
- Search Appearance
- Off Page Optimization
- Directory submission
- Social book marking
- Photo Sharing
- Video Sharing
- Document Sharing
- Business listing submission
- Content Marketing and its importance
- Article submission
- Press release submission
- Forum posting
- Guest posting
- Question and answers
- Classified Submission
- Infographics sharing
- Web 2.0 submission
- What is backlinks / Link building
- Importance of backlinks / Link building
- Marketing Strategies to build quality backlinks
- Competitors backlink research and submission
- Submission to do follow websites
- Introduction to Off page optimization
- Creating social media pages and linking to website
- Website to submission to search engines
- Submission guide lines and their steps
- On Page Optimization
- Bread Crumb
- Creating effective landing pages
- On page Audit
- Broken link analysis
- W3c Validation
- Duplicate Content / URLs
- Google analytics and Webmaster integration
- Keyword Proximity, Authority, Prominence and density
- Different types Sitemaps and their importance
- HTTP / HTTPS
- URL Canonicalization
- Robots.txt
- Content Optimization and their importance
- Alt tags and Image naming
- Anchor Text
- Page naming / URL Structure / Permalink
- Internal links and External links
- Important places where keywords has to be inserted
- H1 to H6 Tags and their importance
- Title, Description and Keywords tags
- Introduction to On page optimization
- Search Engine Optimization (SEO)
- White, Black Hat and Grey Hat SEO
- On page optimization and Off page optimization
- Different forms of SEO
- Things to consider before you start SEO for a company
- Importance of SEO in Digital Marketing
- What is SEO
- Keyword Research
- Keyword research using Google keyword planner
- Keyword analysis
- Steps and to procedures to find a right keyword for a website
- Different types of keywords
- Importance of choosing right keywords
- What is a Query or Keyword research
- Introduction to SEO
- How to choose a best search engine
- What is crawlers, robots and spiders
- How search engines work
- Different types of search engines and their meaning
- What is search engines
- Website Planning and Creation
- Website blog integration and its importance
- How to develop the website according to SEO standards
- Website navigation and optimizing according to user friendly interface
- Website competitor analysis
- Importance of responsive website designing
- Important things to consider before developing a website
- Website wireframe and architecture
- Hosting and its types
- Things to do before registering a domain name
- Domain Name Registration
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Search Engine Optimization Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Search Engine Optimization Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Search Engine Optimization Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Search Engine Optimization Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Search Engine Optimization Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Search Engine Optimization Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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