search-engine-marketing-certification-course
Highest Rated

Search Engine Marketing Certification

Search Engine Marketing is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. EduInpro SEM course trains professionals in the fields of PPC and Paid Advertising. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. EduInpro provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this paid marketing course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.
Below are the learning objectives of Search Engine Marketing Course:

  • Have knowledge and expertise on various aspects of Pay Per Click advertising.
  • Be familiar with the auction model, ranking algorithms, and post-click activity.
  • Understand the differences between various search engines and how each one can affect a campaign.
  • Be able to assess the market shared by the search engines.
  • Analyze past and future Pay Per Click trends.
  • Define, measure, and compare keywords and choose the best to fit the advertising model.

       

(12,000)
Enroll Now  

Search Engine Marketing Certification

Enroll Now
Catogory

Digital Marketing

Duration Time

45 hours

Price

Rs. 2000

Search Engine Marketing is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. EduInpro SEM course trains professionals in the fields of PPC and Paid Advertising. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history. Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. EduInpro provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this paid marketing course we strive to accomplish the methods to get the appropriate ranking at the Search Engine. The Search Engine Marketing course enables the candidate to understand the key components of a successful natural search strategy. Further, it enables them to invent SEM innovations and quick-win opportunities. Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in these courses for performance the website on search engines. Search Engine Marketing is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. EduInpro SEM course trains professionals in the fields of PPC and Paid Advertising. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history. Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. EduInpro provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this paid marketing course we strive to accomplish the methods to get the appropriate ranking at the Search Engine. The Search Engine Marketing course enables the candidate to understand the key components of a successful natural search strategy. Further, it enables them to invent SEM innovations and quick-win opportunities. Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in these courses for performance the website on search engines. The SEM Certification course assists an individual to build effective campaigns with search marketing strategy for right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At EduInpro, we train the candidates to ensure the best possible return on investment of online marketing. At the end of this Search Engine Marketing Certification course, you will be able to: Ensure that your business can be found easily on search engine results Dramatically increase the traffic to your site Enhance your reach to both local and global customers Control your ad budget Measure your ads’ performances  Get leads quickly and improve your lead generation results Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.   There is impressive year over year growth of paid digital spending and a huge global demand for Search Engine Marketing Certification. A few supporting facts and figures:  There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills In India, there are 4000+ jobs on Naukri.com for PPC specialists

Search Engine Marketing Certification Modules


  • Introduction to Adwords
  • Benefits of Adwords
  • Ads Appearance
  • Quality of campaign
  • Payment
  • Campaign types
  • Bid, Audiences & Ad groups
  • Tools to measure results and campaign optimization
  • Keyword Research
  • Keyword Matching and selection
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding, targeting – Adwords tools+
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • About Display Ads
  • Using ad formats and adwords gallery
  • Display ads on YouTube
  • Ad formats and targeting on Youtube
  • Optimizing Content on Youtube
  • Display ads on mobile devices
  • Overview of ads on mobile devices
  • Ad formats and appearance
  • About video advertising
  • Benefits of Video Advertising
  • Planning and Implementation
  • Creating video channel and using video editor
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Generating Reports
  • Reporting and ROI
  • Mobile advertising overview
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Tracking and analytics
  • Measurement and optimization
  • Google Adwords Certification Test
  • Work on Live Projects
  • Adwords Editor
  • Case Study
  • Institute Test
  • Quiz

Course Outline

  • SEM Certification Course Objectives
  • Module 1 – Fundamentals
    • Introduction to Adwords
    • Benefits of Adwords
    • Ads Appearance
    • Quality of campaign
    • Payment
    • Campaign types
    • Bid, Audiences & Ad groups
    • Tools to measure results and campaign optimization
  • Module 2 – Search Network
    • Keyword Research
    • Keyword Matching and selection
    • Ad formats & Extensions
    • Ads, site quality and quality score
    • Keyword, bidding, targeting – Adwords tools+
    • Performance monitoring and reporting
    • Optimizing performance
    • Reports, Evaluating and auction insights
  • Module 3 – Display Advertising
    • About Display Ads
    • Using ad formats and adwords gallery
    • Display ads on YouTube
    • Ad formats and targeting on Youtube
    • Optimizing Content on Youtube
    • Display ads on mobile devices
    • Overview of ads on mobile devices
    • Ad formats and appearance
  • Module 4 – Video Advertising
    • About video advertising
    • Benefits of Video Advertising
    • Planning and Implementation
    • Creating video channel and using video editor
    • Campaign creation, management and performance
    • Ad formats, targeting and remarketing
    • Generating Reports
    • Reporting and ROI
  • Module 5 – Mobile Advertising
    • Mobile advertising overview
    • Ad formats and campaign creation
    • Bidding, keywords and targeting
    • Extensions and Mobile Display
    • Tracking and analytics
    • Measurement and optimization
  • Module 6 – Live Projects
    • Google Adwords Certification Test
    • Work on Live Projects
    • Adwords Editor
    • Case Study
    • Institute Test
    • Quiz

What do I need to do to unlock my Eduinpro certificate?

Online Classroom:

  • Attend one complete batch
  • Successful completion and evaluation of any one of the given projects

Online Self-learning:

  • Complete 85% of the course
  • Successful completion and evaluation of any one of the given projects

Featured Review

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Ankit Prakash

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Ankit Prakash

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FREQUENTLY ASKED QUESTIONS
You can enroll for this Master’s Program on our website and make an online payment using any of the following options: Visa Credit or Debit Card MasterCard American Express Diner’s Club PayPal  Once payment is received you will automatically receive a payment receipt and access information via email.
Yes, EduInpro training and course materials guarantee success with the SEM certification exam.
Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
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