Search Engine Marketing Certification
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Digital Marketing
45 hours
Rs. 2000
Search Engine Marketing is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. EduInpro SEM course trains professionals in the fields of PPC and Paid Advertising. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
Search Engine Marketing is one of the increasingly sensitive and continuous marketing tool with innovations being induced every now and then by the key players of search engines. This has paved a way for in-depth understanding of the Search Engine Marketing concepts and procedures. EduInpro provide one with the opportunity to identify the right strategy for the business promotion at Search Engine Marketing, in this paid marketing course we strive to accomplish the methods to get the appropriate ranking at the Search Engine.
The Search Engine Marketing course enables the candidate to understand the key components of a successful natural search strategy. Further, it enables them to invent SEM innovations and quick-win opportunities. Refining the approach towards the Search Engine Marketing through key phrase analysis and content is taught in these courses for performance the website on search engines.
The SEM Certification course assists an individual to build effective campaigns with search marketing strategy for right kind of visitors to the website. The modules strive to boost online conversions and stand out in the aggressive competition of the online marketplace. At EduInpro, we train the candidates to ensure the best possible return on investment of online marketing.
At the end of this Search Engine Marketing Certification course, you will be able to:
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Ensure that your business can be found easily on search engine results
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Dramatically increase the traffic to your site
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Enhance your reach to both local and global customers
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Control your ad budget
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Measure your ads’ performances
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Get leads quickly and improve your lead generation results
Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
There is impressive year over year growth of paid digital spending and a huge global demand for Search Engine Marketing Certification. A few supporting facts and figures:
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There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
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In India, there are 4000+ jobs on Naukri.com for PPC specialists
Search Engine Marketing Certification Modules
- Introduction to Adwords
- Benefits of Adwords
- Ads Appearance
- Quality of campaign
- Payment
- Campaign types
- Bid, Audiences & Ad groups
- Tools to measure results and campaign optimization
- Keyword Research
- Keyword Matching and selection
- Ad formats & Extensions
- Ads, site quality and quality score
- Keyword, bidding, targeting – Adwords tools+
- Performance monitoring and reporting
- Optimizing performance
- Reports, Evaluating and auction insights
- About Display Ads
- Using ad formats and adwords gallery
- Display ads on YouTube
- Ad formats and targeting on Youtube
- Optimizing Content on Youtube
- Display ads on mobile devices
- Overview of ads on mobile devices
- Ad formats and appearance
- About video advertising
- Benefits of Video Advertising
- Planning and Implementation
- Creating video channel and using video editor
- Campaign creation, management and performance
- Ad formats, targeting and remarketing
- Generating Reports
- Reporting and ROI
- Mobile advertising overview
- Ad formats and campaign creation
- Bidding, keywords and targeting
- Extensions and Mobile Display
- Tracking and analytics
- Measurement and optimization
- Google Adwords Certification Test
- Work on Live Projects
- Adwords Editor
- Case Study
- Institute Test
- Quiz
Course Outline
- SEM Certification Course Objectives
- Module 1 – Fundamentals
- Introduction to Adwords
- Benefits of Adwords
- Ads Appearance
- Quality of campaign
- Payment
- Campaign types
- Bid, Audiences & Ad groups
- Tools to measure results and campaign optimization
- Module 2 – Search Network
- Keyword Research
- Keyword Matching and selection
- Ad formats & Extensions
- Ads, site quality and quality score
- Keyword, bidding, targeting – Adwords tools+
- Performance monitoring and reporting
- Optimizing performance
- Reports, Evaluating and auction insights
- Module 3 – Display Advertising
- About Display Ads
- Using ad formats and adwords gallery
- Display ads on YouTube
- Ad formats and targeting on Youtube
- Optimizing Content on Youtube
- Display ads on mobile devices
- Overview of ads on mobile devices
- Ad formats and appearance
- Module 4 – Video Advertising
- About video advertising
- Benefits of Video Advertising
- Planning and Implementation
- Creating video channel and using video editor
- Campaign creation, management and performance
- Ad formats, targeting and remarketing
- Generating Reports
- Reporting and ROI
- Module 5 – Mobile Advertising
- Mobile advertising overview
- Ad formats and campaign creation
- Bidding, keywords and targeting
- Extensions and Mobile Display
- Tracking and analytics
- Measurement and optimization
- Module 6 – Live Projects
- Google Adwords Certification Test
- Work on Live Projects
- Adwords Editor
- Case Study
- Institute Test
- Quiz
What do I need to do to unlock my Eduinpro certificate?
Online Classroom:
- Attend one complete batch
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the course
- Successful completion and evaluation of any one of the given projects
Featured Review
Anup Acharya
I Attended a 2 day weekend course by EduInPro for the Search Engine Marketing Certification certification. The instructor was very knowledgeable and engaging. Had Excellent learning and experience.
Bhibudatta
I attended training for Search Engine Marketing Certification and the training was very interactive and helpful. Got clarity on many concepts related to Scrum Master role.
Sreeram Narayan
I came across EduInPro for Search Engine Marketing Certification . The training was interesting and trainer made the class fun and interesting and the sessions very knowledgeable on the topic!
Namratha Kulkarni
Course with EduInpro was a well-organized one with an excellent tutor. The course included both theoretical and practical real-life cases and hands-on sessions which made training interesting.
Iqbal Arif
EduInPro’s Search Engine Marketing Certification was excellent and it got numerous concepts together in a simple, practical and detailed package. I highly recommend EduInPro’s PMP training even if you don't plan to sit for the PMP exam.
Ruthvik Sharma
I came across EduInPro’s Search Engine Marketing Certification online and its self-paced module encouraged me to take up the course and made me more proactive with my learning. I took detailed notes, and attended the classes to fit in with my busy schedule and was happy with the course.
Garima Khera
EduInPro’s Search Engine Marketing Certification training were so well designed. The hands-on projects helped me understand the theory sessions in depth and apply them on my website.
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