email-marketing-certification-course
Highest Rated

Email Marketing Certification

Email marketing is a cost-effective part of the digital marketing mix. It is also one of the most challenging digital platforms due to the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
Below are the learning objectives of email-marketing-certification-course:

  • Understand the role of Email Marketing to deliver your strategic and communication goals
  • How to integrate your email campaigns with your other marketing activities
  • How to plan and execute effective email campaigns from initial concept to analysis
  • Understand the legal and best practice frameworks for email marketing (Opt-in/Opt Out rules and GDPR)
  • Email design, layout, copy and personalization
  • Use A/B and multi-variance testing to improve your emails
  • How to build your database/email lists
  • Optimize and improve your landing pages
  • Segmentation and targeting for better response rates
  • Set KPI’s for email campaigns
  • Analyze metrics to improve future campaign Learn to draw more traffic, as well as gain visibility and awareness of a brand or product

       

(12,000)
Enroll Now  

Email Marketing Certification

Enroll Now
Catogory

Digital Marketing

Duration Time

45 hours

Price

Rs. 2000

As the name suggests, email marketing involves sending marketing messaging using email. When properly done, a personalized email marketing message can be a very effective marketing tool. EduInpro Email Marketing certification course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services. Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness. E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business. The objective of the Email Marketing Certification course is to prepare you to understand how to implement successful email strategies and to make you a specialist in email supporting your current or future roles and career objectives. This is an extended Email Marketing traning which delves deep in to the specifics of email marketing. This allow attendees to develop strategies and techniques that are tailored to each individual, with the assistance of personal and professional guidance. E-mail Marketing is one of the most powerful and personalized modes of gaining the customer's trust. Almost everyone broadly uses e-mails, and direct Email Marketing produces higher response rate and higher average order value for e-commerce business. Email Marketing is now a useful tool, in reaching out to new consumers, retaining existing customers, creating successful advertisements to promote products and services, create brand awareness, and making lifetime customer value.

Email Marketing Certification Modules


  • Email Marketing Strategy
  • Email Marketing History
  • How Email Marketing Working for Your Business
  • Learn Type of Emails
  • Email Template
  • Find the best components for your marketing emails
  • Choose on a target audience
  • Decide your email campaign goals
  • Setting strategies
  • Follow email marketing legal guidelines
  • Learn ways to build your email list
  • Build your email list through a Subscribe Form
  • Build your email list through a Leads Form
  • Buying Database
  • Organize Event to build Email List
  • Learn Type of Email Platform
  • Learn about Email Solution Provider
  • Check to see if email provider is blacklisted
  • Check to see if email provider is blacklisted
  • Learn How to Check your open rates, click-through-rates, conversion rates, unsubscribe rates , and Bounce rates
  • Learn to Measure A/B Split Testing
  • Understanding email display problems
  • Testing how spam filters react to your campaign email

Course Outline

  • Getting Started
    • Email Marketing Strategy
    • Email Marketing History
    • How Email Marketing Working for Your Business
  • Email Content Strategy
    • Learn Type of Emails
    • Email Template
    • Find the best components for your marketing emails
  • Email Marketing Plan
    • Choose on a target audience
    • Decide your email campaign goals
    • Setting strategies
    • Follow email marketing legal guidelines
  • Build your Email List
    • Learn ways to build your email list
    • Build your email list through a Subscribe Form
    • Build your email list through a Leads Form
    • Buying Database
    • Organize Event to build Email List
  • Choosing your Email Platform
    • Learn Type of Email Platform
    • Learn about Email Solution Provider
    • Check to see if email provider is blacklisted
    • Check to see if email provider is blacklisted
  • Measuring your Email Campaign’s Success
    • Learn How to Check your open rates, click-through-rates, conversion rates, unsubscribe rates , and Bounce rates
    • Learn to Measure A/B Split Testing
    • Understanding email display problems
    • Testing how spam filters react to your campaign email

What do I need to do to unlock my Eduinpro certificate?

Online Classroom:

  • Attend one complete batch
  • Successful completion and evaluation of any one of the given projects

Online Self-learning:

  • Complete 85% of the course
  • Successful completion and evaluation of any one of the given projects

Featured Review

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Ankit Prakash

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Generic placeholder image
Ankit Prakash

Cras sit amet nibh libero, in gravida nulla. Nulla vel metus scelerisque ante sollicitudin. nunc ac nisi vulputate fringilla. Donec lacinia congue felis in faucibus.
FREQUENTLY ASKED QUESTIONS
Email marketing is a method of reaching consumers directly via email. It is a form of direct marketing that works email as a means of communicating commercial or fundraising messages to an audience. It brings your business’ message to people who may have never heard of your business or considered your products.
Email Marketing is not dead. Not by a long-shot. 91% of all consumers still use email daily. Emails prompt purchases at least 3X over social media, and average order value is 17% higher. Marketers who remember how to harness email’s power to nurture relations with prospects and customers are marketers that will remain in demand.
Candidates should have a basic knowledge of using the internet, websites, and its usage for marketing purpose.
This course directly benefits professionals who wish to maximize their returns from Email Marketing. Ideal for anyone working in marketing who wants to learn the trade of email marketing and confidently execute email campaigns.
Yes, we will give a certificate after completing the Email Marketing Course.
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